Creating Employee Demand for Wellness with Wellness Calendars
Creating and sustaining a successful workplace wellness program can be exciting, challenging, and rewarding. Cultivating the right mix of programs, communications, and culture can enhance the health and life of the organization and the people that work there in ways that are immeasurable. Companies benefit when their population is healthier and happier. That research has all been done. Gone are the days of trying to convince c-suites of the cost savings potential and business case for providing wellness programs.
Wellness is in high supply, as there are more wellness providers than ever offering total wellbeing solutions to employers. Health carriers are also helping to foot the bill to enhance programming and access by providing wellness credit dollars toward programs that enhance all areas of wellness from physical, mental/emotional, social, and financial health. The number of employers with wellbeing programs that are accessible to employees and family members is growing, yet a majority of employees are still unaware of or uninspired to meaningfully engage in them. We know that the best program or service isn’t valuable unless it is utilized, and we know that participating and improving in these programs is in the best interest of both the individual and the organization.
Employee demand for wellness. The company benefits from improved health outcomes, productivity, and enhanced culture, only when individuals engage by taking action to reap the rewards of improved health and quality of life. Wellness programs that build in incentives see high participation rates because employees want the reward or to avoid paying the full cost of an insurance premium. Increasing real demand for the programs requires individuals have a sincere interest to focus on an area of self-care, adopt a mindset that they believe they can succeed, and eventually begin to enjoy and embrace the benefits of moving their life in positive directions.
Connect the Engagement Gap. People do want to be healthier, but they are struggling. Market research reveals that American consumers’ main motivation to be healthy is simply to “feel better”. In the marketing world, brands focus on using messaging that emphasizes feeling better and happier to reach people on a more personal and emotional level. True engagement involves creating and maintaining a sincere interest and involvement by connecting to and utilizing available resources for improvement. Communication is the key to engagement, as language is the maker of reality. There is an art to combining words and images to deliver information and energy to create knowledge and awareness, generate flexibility of thoughts and ultimately lead to action choices that unlock potential.
Information Overload. Language is the force of information and energy that creates something out of nothing. Marketing campaigns aim to create “hype”. Keep in mind that everyone is constantly receiving outside messages that create mental patterns that make up the mind. Verbal cues from media, parents, and society run inside our heads and form conditioned attitudes and beliefs. Thoughts influence choices that create behavior patterns and life events. Language is the movement of thoughts and a trigger for transformation. Communicating and marketing wellness programs and ideas for a healthier life can be accomplished through communications that utilize language with creative marketing techniques to address a population’s most pressing needs to feel better, be happier and create buy-in.
Wellness Calendars to Trigger Transformation
A wellness calendar is a creative marketing tool that keeps your wellness program top of mind all year with a handy planning tool that delivers messages as a positive thought generator.
Wellness calendars combine appealing graphics and inspiring words in a way that conveys meaningful messages.
- Employees appreciate receiving a wellness calendar. It is a tangible gift to illustrate that their company cares about them, brightens moods, provides supportive guidance, and features the programs and resources that lead to improved health and quality of life.
- The cost of a wellness calendar is less than the PEPM costs of most wellness services, yet is a one-time purchase that delivers a slow release of inspiration to create a healthier mindset all year long with just a glance up!
- Easy to implement. Send directly to individual’s homes with a nice cover letter as a holiday gift or new year program launch. Distribute with open enrollment at health fairs or seminars.
Wellness calendars are an inexpensive way for organizations to market their wellness programs, benefits, and resources while connecting with their population with motivational messaging and behavior change.
Looking to establish or enhance a culture of Health and Wellness in your organization? To learn more about how your business can benefit from on-site and virtual corporate health coaching or the benefits of a robust digital health platform, reach out to our team today.