The aim of health and wellness programs in the workplace is to improve health outcomes. Fundamental to this goal is the ability of employees to access healthcare information and therefore practice self-care to optimize their health. While the wealth of healthcare resources online has multiplied rapidly, access to this digital information is not universal. Public health authorities such as the CDC, National Institutes of Health (NIH), and the Harvard Public Health Review  suggest that for a healthcare information program to be inclusive, it should be “multi-format” and feature print-based material as part of its campaign. As noted in a recent study published by the NIH, print is the preferred method of information delivery for certain demographics.
The digital health information disparity identified by NIH is most evident in the older population, those without computer access, low-income groups, and some ethnic populations.
To counter this ‘digital divide’, the CDC has issued best practice guidelines for health educators, which reiterate the importance of communications and outreach that are “tailored according to audience preferred channels and platforms. ” The NIH article goes further: “For the present, there is still an important role for print-based information.”
The Wellness Calendar: A Gateway to Wellness Communications
Wellness Coaches is currently working with many organizations to increase the reach of health and wellness information in both the workplace and the wider community. The Company creates an annual Wellness Calendar packed with inspiring images to capture the reader’s attention and convey meaningful messages. Our calendar is designed to be hung in plain sight on a wall to inspire lifestyle modification and healthful behaviors. As a nationally acknowledged leader in wellness coaching services, Wellness Coaches has devised a powerful mindset tool to encourage healthier habits. The Wellness Calendar is a gateway to wellness communications in the workplace and beyond.
Amy Cohen, Wellness Coaches’ Director of Wellbeing Strategy, explains: “While we might expect an older population to be less comfortable accessing online health information, several studies confirm that printed health education materials are often the preferred delivery mechanism amongst a younger demographic too – even those with Internet access. According to one report published on the NIH’s National Library of Medicine website, over 50% of those patients visiting their primary care facility prefer to receive printed materials, especially where the content is related to healthy lifestyle advice. At Wellness Coaches, we believe there is an important role for professionally printed health education materials alongside digital communications.”
Customize Our Wellness Calendar to Appeal to Your Audience
Wellness Coaches offers an array of options for customizing the design and content of the Wellness Calendar, including:
- branding the calendar with your organization’s logo
- promoting specific content
- highlighting program and vendor benefits
- featuring important programs and resources
Additionally, the Wellness Calendar can be personalized to your organization by incorporating events, dates, messages, and even your own photography to promote your organization and wellness culture.
To learn more, contact our wellness calendar team.
 In “The Importance of Effective Communication in Healthcare Practice”, the author makes the case for “multi-format patient education,” (published HPHR Journal, formerly the Harvard Public Health Review. Accessed May 2022)
 “Digital Health Information Disparities in Older Adults: a Mixed Methods Study.” Published online 2021 Jan 7, NIH, National Library of Medicine.
 See CDC’s Health Equity Guiding Principles for Inclusive Communications (accessed www.CDC.gov 26th May 2022)